Elizabeth Lockwood

Whether you've been in the photography business ten years or ten minutes, a reliable CRM, or customer relationship management, platform can work wonders for your ability to simplify your workload and manage your growing customer base. With the right CRM in place, all of the most tedious tasks of keeping your business running are streamlined and automated, freeing you to focus on the parts of your business only you know how to do. To learn which CRM might be right for you, check out our top ten best CRMs that are specifically designed to support photography businesses like yours.

Learn how to legally record calls with your phone or third-party apps to help your business. If call recording is not right for you, our answering service can help you with call summaries and chat transcripts.

There are rules to follow when strategizing email marketing campaigns. You don’t want them to turn to spam and you don't want them to break the law. In this article, we help you avoid both.

Nothing is more annoying and detrimental to your lawyering work than constant interruptions. To show you how to curb those disturbances and get your law firm focused back on more productive work, Maddy Martin sat down with Amy Mann to share the seven easy steps any lawyer can take that can help them streamline their processes and create a more efficient workflow that'll set them for long-term success.

Every legal or financial professional needs to know how to convert leads, but, especially for solo or small practices, lead conversion can be a complicated and overwhelming process. To help solo attorneys and small financial agencies build simple and efficient lead conversion processes that are guaranteed to result in an easier workload, more successful conversions, and increased revenue, Maddy Martin of Smith.ai shared her best practices for attracting, qualifying, converting, and retaining new clients.

Generating and capturing qualified web leads for a law firm means attracting the right potential clients through digital channels — search, social, and your website — and converting them into booked consultations before they move on to a competitor.

If you own a small law firm, you might find yourself too busy to answering calls or qualify leads. Unfortunately, that won't do your lead conversions any good. Automating your most time-consuming tasks, like sending out invoices or new client intake forms, and outsourcing tasks, like call answering and lead qualification, can give you a better work-life balance and give your lead conversion process the attention it deserves so your law firm can convert more leads with less work from you and your staff.

You don't have to carry all of the weight of accelerating your small law firm on your own. There are a handful of top-rated legal software and services you can rely on to give your firm the boost it needs. To help you decide on the best software and services for your business, Maddy Martin of Smith.ai asked a handful of legal experts which legal software and services to try, as well as what practices to implement, so that you take the stress of improving your law firm off of your shoulders.

If you're concerned you'll miss an important call, but don't have the time to sit by your phone all day, call forwarding is the answer to all of your call answering problems. Forwarding your calls can ensure customers or potential clients have access to you and your business, even when you are out of the office or busy.

Worried about sharing your personal number when you make a call? There are ways to stop callers from seeing your number to protect your privacy. Use caller ID to block your number and keep your information safe from any potentially unwanted callers.