Samir Sampat

The business of insurance is all about customers. Without them, you have no policies and with no policies, you have no business. Insurance is a necessary business and no matter how many people already have insurance, there will be more that need it in the future. People will come into new coverage situations. They will need to switch companies because of costs or poor service. Whatever happens, you need to be ready. That starts by having a solid client acquisition strategy in place first and foremost.

It might not seem like you need to do a lot of work to find clients for your rental properties, but that couldn’t be further from the truth. The state of the housing market has led many companies to get a little lax in their outreach and new client acquisitions, but what’s going to happen when the dust settles and the rush slows down? If you don’t have good practices in place for finding and retaining new clients, you’re not going to keep up with the competition.

So, what can you do to boost your client base? The short answer is a lot, and probably a lot more than you think with your current budget. Although the tactics discussed here will work a little differently for everyone, they are some of the best options when you want to get more business without spending a fortune. And since many of the services available today are scalable and can be outsourced, you can even choose how much you spend on the different solutions that you select.

There is a lot of competition out there, and they’re growing just as fast as your business. If you want to outpace them, you have to know how to beat them at the most important part of the game: attracting new clients. We’re talking about more than generic promotions and fluffy PR—it’s time to think about what tactics you can use to strategically improve your client intake without breaking your marketing budget. Here are five tactics that should be on every wedding planner’s list.

Budgets are a bear, but they’re a necessary part of business. It can be so hard to squeeze all your “must haves” into a space as small as just $10k each month, but it can also yield a lot more results than you might anticipate. In fact, in today’s world of client outreach, $10k can get you a lot further than ever before, thanks to the plethora of affordable and free solutions that you can find online.

When you’re looking to draw in new clients for your event planning business, you’ve got a lot of different options out there. If you want to get results, you need to get past the PR and shameless self-promotion and take a look at your tactical options for making real changes. Here are five tactics that are sure to help you grow your event planning client list.

Before you can start planning tactics and strategy for client sourcing, you need to know and understand your firm’s unique value proposition (UVP). Put simply, what makes you better than competitors? What do you have to offer that the other recruiting and staffing companies don’t? Figure this out and make sure everyone in the firm knows it so that they can maximize their opportunities, too.

All too often, professional services like architecture and design rely on passive business growth and development, hoping that will be enough to keep your business strong. Clients are the backbone of your business. Knowing how to attract them and keep the leads coming is critical to your success. There are a lot of different resources out there to assist you, including those that don’t cost a dime and those that require a bit of an investment—both are useful in their own right.

Hiring an answering service can be a great way to streamline your communications and free up your own time from all those calls. These days, people tend to lean toward local services because they feel they’re more connected, more personable, and more trustworthy than large, multi-national chains or nationwide businesses. However, that isn’t the case at all. In fact, many larger companies are just as capable, if not more so, when it comes to delivering that personalized service.

Local Service Ads, or LSAs, are an important part of your marketing arsenal. The process of getting your account approved and set up can take a lot of time and effort, which means that when it comes to actually putting the ads out there, you could be a little out of breath, as it were. You have to be active, stay focused, and optimize your efforts at every turn.