Elizabeth Lockwood

Elizabeth Lockwood is the content marketing associate at Smith.ai. She focuses specifically on writing and editing engaging articles, blog posts, and other forms of publication.

Articles by Elizabeth Lockwood

10 Best Platforms to Build & Sell Your Own Online Course

August 16, 2022
10 Best Platforms to Build & Sell Your Own Online Course
Online learning offers people around the world the chance to explore new topics, build skills, and invest in both professional and personal development. It also offers experts the chance to create their own courses and sell their knowledge and experience via online platforms. But where can you host, share, and sell courses? Here are the 10 best platforms to build and sell online education and training courses.
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What is an Outbound Call Center?

August 12, 2022
What is an Outbound Call Center?
There are different types of call centers in the business world today, offering businesses the opportunity to handle both inbound and outbound marketing, customer service, and other needs. Thanks to remote services and cloud computing, a lot of companies even outsource their needs to a third-party call center service that can handle all the admin details. Not only does it save them time and effort, but it allows the company to instantly present a professional image, even if they have never used a call center in their operations before.
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Radio Advertising 101: How to Budget for Local Ad Campaigns

August 4, 2022
Radio Advertising 101: How to Budget for Local Ad Campaigns
Budgeting is a large part of coming up with the right marketing and advertising strategy. Especially for small businesses, which often also have small bank accounts, it’s important to be able to find an advertising strategy and individual campaigns that are affordable, but still dynamic enough to get results. Fortunately, you’re in the right place to learn everything that you need to know about budgeting for your local radio ad campaigns, no matter what your budget looks like.
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How to Write Off Your Cell Phone for Business

July 28, 2022
How to Write Off Your Cell Phone for Business
Tax deductions are one of the perks of being a business owner. Cell phones and smartphones have become a regular part of business and that means that your mobile bill is now a legitimate business expense that can be deducted from your taxes. However, most of the world has linked their personal and business lives into one device, so the IRS wants to ensure that this deduction is taken properly.
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Best Facebook Page Add-Ons for Small Businesses

July 26, 2022
Best Facebook Page Add-Ons for Small Businesses
Social media marketing is a “must” for businesses today, including small businesses. However, managing a Facebook Page can be time-consuming and challenging. We’ve got the lowdown on the best Facebook Page add-ons for small businesses to help you save time, energy, and money, while still engaging with and building your audience.
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Thinking About Owning A Business? Check Out These 15 Most Profitable Small Businesses Of 2022

July 18, 2022
Thinking About Owning A Business? Check Out These 15 Most Profitable Small Businesses Of 2022
If you’re thinking of starting a small business, these ideas can help you succeed and become as profitable as possible.
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Local SEO for Your Clothing Store: How to Get More Leads from Local Organic Searches

June 23, 2022
Local SEO for Your Clothing Store: How to Get More Leads from Local Organic Searches
When you have a local clothing store, you will need to make sure that you’re utilizing all of your marketing tools and strategies to find your audience(s), wherever they may be. This includes local SEO, or search engine optimization, that will help you build a solid reputation and get your brand noticed in as many places as possible online.
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Local SEO for Your Computer Repair Shop: How to Get More Leads from Local Organic Searches

June 21, 2022
Local SEO for Your Computer Repair Shop: How to Get More Leads from Local Organic Searches
How effective is your local SEO? Does your computer repair shop even have a local SEO strategy? If you don’t, you’re certainly not alone. However, it’s time to get on board now so that you can keep up with the competition and keep your local business growing. Local optimization efforts can involve several different processes and steps, depending on what you already have in place and what needs to be done.
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Local SEO for Your Cleaning Business: How to Get More Leads from Local Organic Searches

June 16, 2022
Local SEO for Your Cleaning Business: How to Get More Leads from Local Organic Searches
If your cleaning business is looking to build its local reputation and increase rankings in organic search results, local SEO is the strategy that you need. 46% of all Google searches are on a quest for local information or a local business. That number is only going to continue to increase. Is your business ready? Local search is a powerful tool for small businesses and if you expect to keep up with the competition, you’ve got to have your local SEO on point.
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2022 Buyer’s Guide to Lead Lists: How to Budget, Filter, and Purchase High-Quality Lists for Your Sales Team

June 14, 2022
2022 Buyer’s Guide to Lead Lists: How to Budget, Filter, and Purchase High-Quality Lists for Your Sales Team
Purchasing lead lists can help you improve your marketing techniques. This guide teaches you how to budget, filter, and purchase lead lists.
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